Foxleys Consultancy Limited

You can strengthen and enhance your company’s internal and perimeter network security by getting the services of a certified Checkpoint engineer. Security vulnerabilities of private and public networks are real concerns that should be addressed decisively.

Without a Checkpoint engineer that could arrest vulnerabilities, your company could face serious network losses. The database and sensitive information stored on your company’s server can also be exposed to hacking. By hiring a Checkpoint engineer, loopholes in your VPN, private networks, and security gateways, could be prevented effectively.

The Benefits of Getting a Certified Checkpoint Engineer

A Checkpoint engineer will be able to implement solutions and manage your company’s network security against hundreds of dynamic application level attacks. A Checkpoint engineer has the expertise in the following checkpoint technologies:

VPN-1 VE
Firewall / VPN
Unified Threat Management
Remote Access
Intrusion Detection & Prevention
Endpoint Security

A Checkpoint Engineer Can Safeguard Your Gateway

A Checkpoint engineer would be able to plug your network against intrusions by implementing perimeter gateway security solutions such as IPS-1 and SmartDefense. Check Point intrusion prevention solutions provide precise, real-time attack mitigation, granular forensic analysis and flexible deployment options. Check Point intrusion prevention solutions are delivered as dedicated IPS appliances or software, and as intrusion prevention that is integrated into Check Point security gateways.
Intrusive traffic will try to merge with legitimate traffic by hiding behind spoofing methods that can bypass network passwords and security checkpoint. A Checkpoint engineer can secure the network gateway against such traffic thus preventing intrusion at the point of entry by using SmartDefense. This maintains the most current preemptive security for the Check Point security infrastructure. To help defenses stay continuously ahead of today’s constantly evolving threat landscape, SmartDefense Services provide ongoing and real-time updates and configuration advice for defenses and security policies found in SmartDefense.

Firewalling Against Denial of Service Attacks

Another important function of a Checkpoint engineer is to establish a firewall solution that will prevent denial of service attacks.

Denial of service is a serious problem that could crash your network resulting to extended outages and network downtimes. Your clients and legitimate users will not be able to access the network if it is experiencing denial of service attacks.

A Checkpoint engineer can deploy a proactive double firewalling solution that screens unidentified data signatures even before it reaches your network gateway. In this way, your network will not experience downtimes caused by such attacks.

Hire a Checkpoint Engineer to Prevent Phishing Operations

Probably the most compelling reason why you need to get a Checkpoint engineer is to prevent information theft. Hackers are always on the look out for vulnerable networks to phish for usernames and passwords. Phishing these information and data would enable hackers to mine your server of important personal records such as credit card numbers, customer list, and trade secrets. ZoneAlarm ForceField is the first virtualized, on-demand browser security solution to enable consumers to bank and shop online, or surf dangerous areas of the Internet without fear or limitation. Built from the ground-up specifically to fight the emerging classes of browser-based Web threats, ForceField also erases all personal information after a Web browsing session to further protect consumer privacy online. Features include browser virtualization, powerful anti-phishing technology, ZoneAlarm’s Spy Site Blocker (also found in the award-winning ZoneAlarm Internet Security Suite) and additional dangerous download defenses.

Without a Checkpoint engineer that will implement multiple protocol security nets within you network, the company’s servers and client applications would become easy targets for Phishing operations. Your company’s reputation will suffer and you can lose customers if your network will not get proper security attention from a certified Checkpoint engineer.

Where to Find a Reliable Checkpoint Engineer?

You can simply post a wanted ad if you want a Checkpoint engineer for your company. However, this is tedious and you have no guarantee that applicants really have enough experience to implement complicated security solutions.

To make your life easier, you can check some of the best online security consultants and B2B security websites. These companies can offer superior network security services. They usually have an onboard certified Checkpoint engineer and experts that can help your network ward off malicious attacks.

Network Authentication Process

The process of a client associating and authenticating to an access point is standard. Should shared key authentication be selected at the client, there are additional packets sent confirming the keys authenticity.

The following describes EAP network authentication.

 1. Client sends probe to all access points

 2. Access point sends information frame with data rate etc

 3. Client selects nearest matching access point

 4. Client scans access point in order of 802.11a, 802.11b then 802.11g

 5. Data rate is selected

 6. Client associates to access point with SSID

 7. With EAP network authentication the client authenticates with RADIUS server 

Open Authentication

This type of security assigns a string to an access point or several access points defining a logical segmented wireless network known as a service set identifier (SSID). The client can’t associate with an access point unless it is configured with that SSID. Associating with the network is as easy as determining the SSID from any client on the network. The access point can be configured to not broadcast the SSID improving security somewhat. Most companies will implement static or dynamic keys to supplement security of SSID.

Static WEP keys

Configuring your client adapter with a static wired equivalency private (WEP) key improves the security of your wireless transmissions. The access point is configured with the same 40 bit or 128 bit WEP key and during association those encrypted keys are compared. The issue is hackers can intercept wireless packets and decode your WEP key.

Dynamic WEP keys (WPA)

The deployment of dynamic encrypted WEP keys per session strengthens security with a hash algorithm that generates new key pairs at specific intervals making spoofing much more difficult. The protocol standard includes 802.1x authentication methods with TKIP and MIC encryption. Authentication between the wireless client and authentication RADIUS server allows for dynamic administration of security. It should be mentioned that each authentication type will specify Windows platform support. An example is PEAP which requires Windows XP with service pack 2, Windows 2000 with SP4 or Windows 2003 at each client.

The 802.1x standard is an authentication standard with per user and per session encryption with these supported EAP types: EAP-TLS, LEAP, PEAP, EAP-FAST, EAP-TTLS and EAP-SIM. User network authentication credentials have nothing to do with the client computer configuration. Any loss of computer equipment doesn’t affect security. The encryption process is handled with TKIP an enhanced encryption standard improving WEP encryption with per packet key hashing (PPK), message integrity checking (MIC) and broadcast key rotation. The protocol uses 128 bit keys for encrypting data and 64 bit keys for authentication. The transmitter adds some bytes or MIC to a packet before encrypting it and the receiver decrypts and verifies the MIC. Broadcast key rotation will rotate unicast and broadcast keys at specific intervals. Fast reconnect is a WPA feature that is available allowing employees to roam without having to re-authenticate with the RADIUS server should they change floors or rooms. The client username and password is cached with the RADIUS server for a specified period.

EAP-FAST

 • Implements symmetric key algorithm to build secure tunnel

 • Client and RADIUS server side mutual authentication

 • Client sends username and password credential in secure tunnel

EAP-TLS

 • SSL v3 builds an encrypted tunnel

 • Client side and RADIUS server side assigned PKI certificates with mutual  authentication

 • Dynamic per client per session keys used to encrypt data

Protected EAP (PEAP)

 • Implemented at Windows clients with any EAP authentication method

 • Server side RADIUS server authentication with root CA digital certificate

 • Client side authentication with RADIUS server from Microsoft MS-CHAP v2 client with  username and   password encrypted credentials

Wireless Client EAP Network Authentication Process

 1. Client associates with access point

 2. Access point allows 802.1x traffic

 3. Client authenticates RADIUS server certificate

 4. RADIUS server sends username with password encrypted request to client

 5. Client sends username with password encrypted to RADIUS server

 6. RADIUS server and client derive WEP key. RADIUS server sends WEP key to  access point

 7. Access point encrypts 128 bit broadcast key with that dynamic session key. Sends to client.

 8. Client and access point use session key to encrypt/decrypt packets

WPA-PSK

WPA pre-shared keys use some features of static WEP keys and dynamic key protocols. Each client and access point is configured with a specific static passcode. The passcode generates keys that TKIP uses to encrypt data per session. The passcode should be at least 27 characters to defend against dictionary attacks.  

WPA2

The WPA2 standard implements the WPA authentication methods with Advanced Encryption Standard (AES). This encryption method is deployed with government implementations etc. where the most stringent security must be implemented.

Application Layer Passcode

SSG uses a passcode at the application layer. Client can’t authenticate unless they know the passcode. SSG is implemented in public places such as hotels where the client pays for the password allowing access to the network.

VLAN Assignments

As noted companies will deploy access points with SSID assignments that define logical wireless networks. The access point SSID will then be mapped to a VLAN on the wired network that segments traffic from specific groups as they would with the conventional wired network. Wireless deployments with multiple VLANs will then configure 802.1q or ISL Trunking between access point and Ethernet switch.   

Miscellaneous Settings

• Turn Microsoft File Sharing OFF
• Implement AntiVirus Software and Firewall
• Install your company VPN client
• Turn OFF Auto Connect to any wireless network
• Never use AdHoc Mode – this allows unknown laptops to connect
• Avoid signal overrun with a good site survey
• Use minimal transmit power setting

Anti Theft Option

Some access points have an anti theft option available using padlock and cabling to secure equipment while deployed in public places. This is a key feature with public implementations where access points can be stolen or there is some reason why they must be mounted below the ceiling.

Security Attacks

• Wireless packet sniffers will captures, decode and analyzes packets sent between the client computer and access points. The purpose is to decode security information.  

• Dictionary attacks attempt to determine the decryption key configured on the wireless network using a list or dictionary with thousands of typical passcode phrases. The hacker captures information from the authentication process and scans each dictionary word against the password until a match is found. 

• The specific mode assigned each wireless client affects security. Ad Hoc mode is the least  secure option with no access point authentication. Each computer on the network can send information to an Ad Hoc neighbor computer. Select infrastructure mode where available.

• IP spoofing is a common network attack involving faking or replacing the source IP address of each packet. The network device thinks its communicating with an approved computer. 

• SNMP is sometimes a source of compromised security. Implement SNMP v3 with complex community strings.

The book Cisco Wireless Network Design Guide is available at amazon.com

Shaun Hummel is an author of various technical books and has a web site focused on information technology job search solutions and certifications.

http://www.networkjobsolutions.com

If you feel like becoming an even better gaming wizard, you could try to invest in an Xbox network adapter. Having an Xbox network adapter means being able to add high speed wireless access to your game console. With the Xbox network adapter, you can play with the console on a TV screen with maximum wireless security. It comes with a very easy installation process so you will be able to configure your Xbox network adapter on both an 802.11g or a 802.11b wireless networks.

The Xbox network adapter comes with several great features you will probably be impressed with. You can get breakthrough performance with the high speed features of the Xbox network adapter. Aside from speed, the 802.11g wireless can also offer freedom and flexibility in gaming thanks to its state of the art function.

The Xbox network adapter has a very swift 54 mbps speed which gives you up to five times the speed of regular networks. This already gives the Xbox network adapter an edge over all the other types of network adapters on the market. The unit of the Xbox network adapter also has both internal as well as external antennas which provide a wider range of signals. With this, your Xbox network adapter assures you of better service even if you are far away from the unit. Play better with wireless services when you use the Xbox network adapter as well as the combined in package service of Xbox Live Admin which you can access any time you have an Internet connection. Additionally, the Xbox network adapter allows you to connect several Xbox consoles together so you can fulfill your ultimate multiplayer needs. Think that is all the Xbox network adapter can provide you? More features include wireless freedom for better music playing and video showing any time, anywhere.

The Xbox network adapter also comes with high security features to assure the protection of your system. You can guard your data from theft or corruption thanks to the string wireless security that comes with the WEP access (or the Wired Equivalent Privacy). Furthermore, your Xbox network adapter can adapt very well to the future thanks to the upgradeable features that allow better security updates now and in the future. For unparalleled easy networking, you can trust the Xbox network adapter to submit to your whims.

The Xbox network adapter comes with a nifty broadband networking tool for Microsoft with its own intuitive Dashboard interface for the Xbox. With the Xbox network adapter, you can also be sure that it is fully compatible with all sorts of Wi-Fi networks as well. And of course, should you find just the teensy bit of difficulty with the Xbox network adapter, you have some in-box help as well. In the package of the Xbox network adapter you will find a step by step guide for installing it. This handy booklet will guide you through the entire Xbox network adapter installation process. You can install, configure and connect your Xbox network adapter with no problem at all.

With the increased use of technology and more companies including Internet connectivity in their overall LAN structure, network monitoring software and tools have become a viable and important part of any network strategy. Monitoring network traffic can help network administrators properly decide on bandwidth usage and need, software or hardware down time, and suspicious activity from outside intruders as well as within the local network.

The importance of business networks has increased with the steady flow of better technology and Internet usability. For network administrators, this leaves an increasing need to safely monitor the corporate network twenty four hours a day, every day of the week. A good network monitoring software needs to be reliable and consistently checking network outages throughout the day to alert key personnel if issues arise.

Monitoring network traffic is a vague term, so network administrators should be clear on what type of activity should be watched. Overall, a network monitoring software should determine who and what type of traffic is being used on the corporate LAN. It is also important to know if any of the trusted users of a network are misusing their intended rights, or if they are attempting to gain rights to a restricted area.

Increased users on a network take a toll on bandwidth. With a large growing company, network monitoring systems can watch the usable bandwidth and help an administrator decide when increased bandwidth will be needed. If your users start receiving constant time outs and slow responses, productivity will drop. Although a slow network is not down, the degradation of productivity ultimately affects a corporation’s revenue.

Server up time or database efficiency is a primary importance in network monitoring. A good network monitoring tool can help you watch critical components of business infrastructure such as database operability. Poor database speed and resources can slow down your user’s performance and possibly affect data reliability. Network monitoring can watch key services to detect when problems occur or if there is a need to upgrade hardware.

Servers Alive by Woodstone can help you monitor all the mentioned traffic and issues and much more. Servers Alive promptly alerts network administrator when any down time occurs for quick recovery. The network monitoring tool can be configured to your specifications, and it includes a graphical output to analyze key network components. With an efficient tool such as Servers Alive, you can effectively increase network monitoring and efficiency.

For more information, visit http://www.woodstone.nu.

While importance of intrusion detection from network traffic from an outside source is very important, there is also a need for network monitoring for companies within their private corporate networks. Network monitoring software can send alerts when the network goes down or becomes unavailable from hardware failure. The software can send alerts to key personnel administrators to their pager, email, or cell phone.

Good network monitoring software continues to send status messages and traffic to efficiently keep track of any outages on the network. Network monitoring watches hardware such as router or network servers for responses. Depending on the software, it can send response requests every minute up to every hour. It can also detect outages in certain software such as web server or email applications. The software can send an HTTP request to monitor a web server, or it can send an SMTP message to an email server. If there is no reply from the respective software or server, the network monitoring software interprets it as an outage and promptly alerts a network administrator.

The importance of up time for a network has increased with the reliance on technology and work computers. Even a small business can lose thousands of revenue dollars by the hour as their network stays down. This increase of lost revenue gives value to a good network monitoring software. Even after hours, network monitoring software can make sure your network administrator staff is quickly alerted so that solutions can be expedited to lower lost revenue during unexpected down time.

Network monitoring can also give vital statistics to businesses to evaluate down time. The statistics can help network administrators analyze issues on the network to better prepare for future outages. Other statistics can give a percentage of up time versus down time to evaluate profit and loss for businesses that rely heavily on network availability.

Whether you have a small business or a large corporate LAN, your network up time can improve immensely from a strategically implemented network monitoring software. Woodstone’s Server Alive network monitoring software can help keep your network monitored. Their software has extensive monitoring, a flexible alerting engine, and precise smart output for further analysis. Its output give high quality, fully complete graphs that can be used in web pages and future reports. With flexible monitoring with Woodstone’s Server Alive, your network will surely have better up time to save you money.

For more information, visit http://www.woodstone.nu.

Online advertising network helps you to market your products well. A mass coverage of audience is what you’ll achieve with an online network. An advertiser, can run an advertising campaign, with out much cost incurred. If you are looking out to market your products, then, online campaign is the best way to handle your promotions.

The advertising network serves advertisements from its ad server, which responds to a site once a page is called. Drive traffic through the help of three types of online advertising networks, representative network, blind network and targeted network.

Representative network – they represent the publications in their portfolio, allowing a greater transparency for the advertiser. It drives greater traffic, and hence is used by the marketers extensively.
Targeted ad networks: Otherwise known as next generation ads. These work on behavioral or contextual patterns.

Blind networks – ad network:  ad serving technology can deliver instant global visibility for your brand and bring you proven solutions that your business requires to stay ahead in today’s dynamic global market.

Always take benefit of using one dependable marketing source for all of your needs and substantially enhance your traffic in a short span with online impressive & comprehensive suite of end-to-end solutions.

Selecting the right ad network partner can make the difference between a hit and a miss for your campaign or site. Exclusive representation generally generates a higher percentage of revenue sharing, but sometimes results in a smaller percentage of ad inventories being sold. Whereas, in non-exclusive arrangements, publishers may use secondary advertising options to fill the space left unsold by the primary ad networks online. Choose your type of ad network carefully.

You can achieve brand awareness, sell products, or attract new players. Online channel of ad network boasts a large collection of websites likely to be visited by the target demographic. Advertising networks provide a way for media buyers to co-ordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner. The campaigns often involve running ads over a category (run-of-category) or an entire network (run-of-network). Site-specific buys are not a major emphasis when dealing with advertising networks. In fact, site-specific buys are not even available at some networks, so as not to conflict with in-house sales reps.

Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.

Introduction to Affiliate Network Marketing

Have you heard of Ewen Chia? He is the world’s #1 affiliate marketer. Have you wondered how he did it? Today I am going to show you the 3 tips on how you can become a super affiliate network marketing expert so that you can earn this extra income to fund your MLM business. Before I begin, let me show you a short introduction to affiliate network marketing business model.

Affiliate network marketing is the same as affiliate marketing. It’s about promoting other people network marketing information products online. Being an affiliate, there are pros and cons.

1)    Being an affiliate, there is no maintenance required. You don’t have to provide customer support and handle customer complaints and refunds. Your job is to promote it and make sales.

2)    Instead of spending time creating your own products, doing testing, trial and error, you can focus all your time doing marketing, building your list and writing responsive emails.

3)    The disadvantage is that you are focusing on branding the creator name and his products. It goes viral and everyone knows his name and products. You are helping to promote his Brand rather than promoting yourself.

3 Tips on becoming an affiliate network marketing Expert

When I first started out in 2007, I started out becoming an affiliate promoting affiliate network marketing information products. My goal is to build a list of targeted prospects who wants to succeed in network marketing. If you promote an affiliate product that is irrelevant to network marketing, chances is that it will be very difficult to pitch your business opportunity in the long run.

After struggling in network marketing for 5 years trying to build my MLM business, I decided to look for help. I found my mentor. He taught me the 5 secrets to become an affiliate network marketing expert.

1)    The first thing that every affiliate marketer must have is a squeeze page and a thank you page. It is also called the lead capture page. It is to capture your prospects name and email address. Now why do they want to do that? You offer them a free report like an e-book that is relevant to network marketing.

2)    Once you set up your lead capture page, you have to learn to direct traffic to your lead capture page. Traffic generation is the life source of your affiliate marketing campaign. No traffic means no leads and therefore no list to sell your affiliate network marketing products to.

3)    Email marketing. Before you build a list, you need to purchase an auto responder and then create follow up emails to build relationship with your prospects. The number one step when you build your list is to earn your prospects trust. To do that, you need to provide them with quality information about network marketing.

The common mistakes that most affiliate marketer do is to hard sell their prospects. They write hype sales letter instead of writing an informative article to teach their list. Desperation of making quick money will lead to the death of your affiliate network marketing campaign.

3 Crucial Advice about network marketing

Indeed, online prospecting in network marketing is simple and easy. Allow me to give you 3 crucial advice about network marketing.

1)    Online prospecting takes time. Most affiliate marketers rush to make fast money rather on creating an asset by building a responsive list. There is no such thing as a “get rich quick” marketing system. You need to think and write quality email newsletter to build relationship with your list.

2)    Focus on traffic generation. Many affiliate marketers always look for a better affiliate products or pays higher commission rather on focusing on driving traffic to their website or lead capture page. I have seen so many people fall away from the right track and wasted a lot of time instead of driving traffic.

3)    Create a network marketing blog. Set up a network marketing blog and fill it with contents to build relationship with your list. Consistency plays a very important role. You need to be consistent in updating your blog, posting new and fresh content to educate your prospects. Blogging is a very good way to brand yourself as an expert. When your prospects visit your professional blog with great contents, you will instantly gain credibility for yourself.

Conclusion

So we have touch a lot of key topics on how to promote affiliate network marketing products and how to generate extra income to fund your MLM business by building your list. I wish to explain to you more about how to drive traffic to your website or squeeze page and how to write responsive network marketing emails to build relationship with your prospects but it will go on forever.

Remember the advice about network marketing I share with you today. It will speed up your success and make money online to fund your MLM business. A gentle reminder, be not easily distracted by other better business opportunities. My advice about network marketing will help you to have a head start. If you want more information and tools to help build your network marketing business online, simply go to my resource box and click onto my link. I look forward to see you on the inside.

Introduction to Network Marketing

Network Marketing has been around for more than a decade and there are certain timeless principles that will never change in the network marketing industry. Never did I imagine that the network marketing industry has changed so much from the 80s. Most often, there are people who are always looking for the best network marketing company.

Have you ever met this kind of people before? I have. When I first started out in my network marketing career, I met different kinds of people.

Here are the types of people that I met:

1)    Genuine business opportunity seekers and builders

2)    Product consumers

3)    The supporters

4)    MLM Junkies

5)    001 syndrome

No doubt about that. I am sure that you have met these types of people in your network marketing business. Finding the best network marketing company is not wrong. But choosing the right MLM Company for you is crucial for your long term success.

5 Tips on Choosing the Best Network Marketing Company for you

1)    Choosing the right vehicle. What do I mean by that? Let me ask you a question? Why do you join this network marketing company in the first place? Choosing the right vehicle means to choose the right partners to do business with. You would not want to work with a company that is not profitable.

2)    Choosing the right management team. In order to choose the best network marketing company with the right management team, you must do your due diligence on these factors:

•    Their track record. Is the network marketing company backed by a solid track record?
•    Is team staying here for the long term? There are some network marketing company owners who build, burn and build again. You don’t want to invest in a company that is there today and gone tomorrow!
•    The vision. Does the company have the solid vision and are they actively working towards that vision?
•    The capacity to expand.

3)    A product that is in demand. No matter how good your company, management team, compensation plan or your upline is , a company will not survive if their product does not stand the test of time.

4)    The right trend. You want to be sure which stage of the company is in now. Understanding about the trend helps you to analyze the growth of the company.

5)    Working with the right people. It is best if you can do some networking first before deciding on joining the company. There is a lot of opportunity for you to ask questions and choose the right upline that you want to work with.

Why People Join Network Marketing?

Different people suits different types of network marketing company. The truth is that they have different traditions and way of doing things.

People join network marketing mainly is because:

1)    Looking for fast money

2)    Building a long term business with money coming in long after you have ‘retired’

3)    Investing in the product itself

4)    Meeting new people

5)    Growth and development

So let’s do an evaluation here. Why do you join network marketing? Is it all about making money? What is your intention behind it? These are very important questions to ask yourself when building your network marketing business.

Finding the right MLM Company suitable for you determines your success or failure as a network marketing distributor.

Network Marketing in the 21st Century

A lot of people have not understood the basic principles of prospecting as a network marketing distributor. They call their friends, relatives to convince them to join their network marketing business. Too often, there is too much emphasis on recruiting rather on thinking how to market out the product and business opportunity. A network marketing distributor who can market their business effectively is a leader. They are experts. They are good at marketing themselves in such a way that they will always:

•    Find the right target market
•    Find the right people to join their downline
•    Not waste their time on the wrong people
•    Attract the right people to them.

Being an effective network marketing distributor, you must possess these skills to build huge team of qualified downlines.

Conclusion

Finding the best network marketing company is the first step. Prospecting is the next step to build a team in your network marketing company. I would love to share with you the different online prospecting methods that I use to recruit hundred of downlines in less than 3 months.

But it will go on forever. Don’t worry. If you want more information and resources, simply go to my resource box and click the link. See you on the other side!

When you tell people that you’re involved with a Network Marketing company, many will respond with things they’ve heard.  You might have people say, “Is this one of those pyramid schemes?” or “Is that one of those get rich quick things?”  There are many myths about the Network Marketing industry.  Here are four common myths debunked.

Myth:  Network Marketing is a pyramid scheme.

Network Marketing, or MLM, is different than a pyramid scheme.  Network Marketing is a business model that moves products or services and compensates distributors for product or services moved through their network.  It is completely legal.

A pyramid scheme, on the other hand, does not involve moving products.  A pyramid scheme involves paying money to be involved and receiving money from those you recruit.  No goods or services are received when people are involved in a pyramid scheme.  Pyramid schemes are illegal.

Myth:  Network Marketing is a way to get rich quick.

Network Marketers can and do get rich…the industry is full of rags to riches stories!  However, most people who become successful Network Marketers do not get rich overnight.  It takes hard work and dedication in order to become a successful Network Marketer.

Myth:  Most people fail in Network Marketing.

Many people join Network Marketing companies every day.  Unfortunately, not everyone who joins a Network Marketing company will become a successful Network Marketer.

The fact is, most people quit before they ever become successful.  They don’t put forth the effort and invest the time necessary to become successful Network Marketers.  There is a difference between quitting and failing.  The fact that many people quit doesn’t mean that Network Marketing doesn’t work.  It does work…but not everyone is committed to reaching the top.

<b>Myth:  Anyone can be successful in Network Marketing.</b>

Network Marketing is not for everyone.  While it is true that there is no prerequisite background for you to be a successful Network Marketer, there are qualities that all successful Network Marketers share–willingness to learn, determination to succeed, positive attitude, and many others.  People who are not willing to put time and effort into building a Network Marketing business will not be successful.

Money. We all start a home business to create that extra cash flow that is going to lead us to our dreams and goals. There are several ways to get prospects to increase your network marketing income. Which are you using and are you open to other ideas? Below are 4 of the ways to gain prospects for your opportunity.
 

1) Traditional Networking. 

While some say this is dead in the water others would not build their networking business any other way. Traditional networking includes things such as talking to your circle of influence and the “three foot rule”.

Your circle of influence- the list of 200 people you know.

Newer network marketers look down on this way of building your business as the phrase “NFL club” or “No Friends Left” club echo in their mind, paralyzing them to speak with the people they know. What many marketers don’t realize is that you are not really looking to recruit these people into your business but you are looking for the people that they know, and the people that they know- networking in the true sense of the word.

Talking to people that know you intimately assists you in honing your question answering skills, lets you work on work presentation, and ultimately builds your business and therefore your network marketing income.

At several Dani Johnson seminars that I attended she asked everyone in the room who had made a list to stand up- several hundred did. She then asked those who had contacted every person on that list to stay standing- about half of the people sat down. Next came who had made money from contacting their whole list- EVERY person remained standing. Finally, who had made six figures in the last 12 months- over 50% of these people stayed standing. This was an exercise that really opened your mind to the possibilities if you just got over your hang ups.

The three foot rule.

Again, newer network marketers tend to frown on the three foot rule as they prefer to let the prospects come to them. But for every person who thinks it doesn’t work there is someone who is making money using this method.

The three foot rule is where you are constantly on the look out for people to prospect. Whether it be in the grocery store, in line at the movies, or sitting next to someone on the plane, you are finding ways to draw the person closest to you into a conversation to see if they have a desire to create an extra income for themselves.

This is a difficult skill to really hone as you must be really on your prospecting game. A major part of the reason that so many people shy away from doing this is because they do not have the right people teaching them. They approach people and put their networking marketing business first, instead connecting with the person and finding out thier hot buttons and needs.

2) Lead generation companies 

The second way of creating your network marketing income is through purchasing leads. Many people decide to do this as a way of talking to people who have shown an interest in having their own at home business.

When you purchase leads you can get many different types of leads at lots of different prices from $.10 per lead all the way up to $25.00 a lead. The difference depends on how qualified you want your prospect to be and whether you want your lead to be exclusive to you or not.

Usually you will get information such as name, phone number, email address and additionally may find out a little bit about how much prospects want to spend to start their business and how much network marketing income they would like to make per month.

Proponents of purchasing leads like the fact that they can have an immediate supply of leads to call at any given time without any extra effort of advertising. By having the phone number and email address you can not only call them but also can put them into your auto-responder to stay connected with them over time.

The downside to using lead generation companies is that it can become costly- especially in the beginning when working on your prospecting skills. You also have to be aware of the fact that although people may have requested information they are not always really looking for a home business. You can get go through a lot of people before you really find ones who are not tire kickers.

3) Using a Lead capture Page 

Many successful marketers really promote using a lead capture page to create prospects for the following reasons:

-lead exclusivity
-interest in your business is peaked
-better chance of name recognition
-list building

Lead exclusivity is just as it sounds- being the only one to have that lead. When purchasing leads, unless you are paying top dollar, most of the time you are sharing the lead with several other people. This means that just as you are contacting them other people are too. Many people don’t like the competition of this and would rather use the lead capture page knowing that when a prospect fills out their information they are the only people receiving it.

As your squeeze page is directly related to you and your business, when someone opts in to your information you know that you have a higher chance of conversion as they have shown a desire to have more information about that specific business or product that you are promoting.

Building up a connection and trust is key to making sales and increasing your network marketing income. When a person requests your information they have already seen your name and starting that trust process. Once you begin connecting with them whether it be via email or phone your name will click and make the next step in your sales presentation that much easier.

As many career network marketers know having your own list is very important. Countless times stories are shared about losing databases of 1000′s of names when companies shut down or when changing to a new company. By having your own list you are in control of those names and they belong to you. Lists can become huge and therefore great sources of additional income from affiliate products, new product releases from your company, and good ways to also distribute information- just make sure you are following all SPAM laws.

In addition, in using a lead capture page you can actually make money on generating your leads instead of spending money through a funded proposal. This is very attractive to those with a smaller advertising budget.

4) Blogging and Social Networking.  

Blogging social networking have become a huge source of gathering prospects over the past few years and you are able to make the most use out of attraction marketing principals in this venue.

Blogging itself has become a preferred way of sharing information, getting your thoughts and ideas out, teaching what you know, and creating a brand yourself. You can do searches for almost any topic out there and find countless blogs about that topic. For someone who has the motivation and persistence to persevere in the blogging world, you can create not only an increased prospect base to raise your network marketing income, but also set yourself up to be an authority in the industry.

Different social networking sites are popping up all of the time and are a very inexpensive way of advertising and finding new prospects. But don’t just jump on Facebook, Twitter, MySpace, BetterNetworker or any other social networking site out there and start pitching your business. If you do, you will get a response opposite your desired one.

One of the best ways to learn the ins and outs of a specific site is to join, observe, participate with comments, share your knowledge, and then if the situation arises and you are asked, talk about your opportunity. Most sites and forums will have specific policies about business, product, and affiliate promotions and will stick to them.

Some network marketers prefer this form of generating prospects because generally in this situation the prospects are able to observe you, your site, knowledge, and authority and then they are the ones contacting you for more information about your business. There is a lot less one-on-one legwork with this method as each post you write and each site you participate in has the possibility of being seen by thousands of people. If the information is strong enough you will attract the strongest prospects to you and increase you network marketing income.

Increasing your Network Marketing Income. 

No matter which way you choose to go, your overall goal is to increase the dollars that are coming in to your business. Not every person is meant to do every one of the ways listed above. If you are going to be an effective network marketer one of your biggest obstacles is going to be choosing the prospecting method that works the best for you and the one that is going to increase your network marketing income the fastest.

What are some of the ways that you prospect?